In 2016, Mayor Don Iveson of Edmonton recognized the need to diversify Edmonton’s economy. Seeing a rise in health technology, the City of Edmonton partnered with various stakeholders, including TEC Edmonton to host a conference. The end goal of the conference was to formulate a strategy to engage potential investors and company heads and promote Edmonton as a viable home base for health technology companies.
(Note, as much of the information was sensitive to the event, many of the final images of collateral produced were not included in these work examples. Much of the copy is placeholder or conceptual and may not accurately represent the Health City brand as it lives today.)