Brand & Identity
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Royal Bison Winter 2017

 

The Royal Bison

 

The Royal Bison is an Edmonton institution. Started more than a decade ago by illustrator Raymond Biesinger, the art & craft fair has grown and evolved into a well regarded and well-loved part of Edmonton’s arts community. Now run by local designer, Vikki Wiercinski, the craft fair has always had a pretty high bar for creativity, especially in the realm of its brand.

Each year, the brand creative changes, and in 2017, Hazel worked closely with the Bison to develop a fun and punchy brand style for their Winter shows.

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A custom typographic treatment made from geometric shapes, paired with varied weights of Knockout, made for an incredibly fun and versatile brand system that could make endless combinations of unique type lockups.

 
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