Studio Hazel
Brand & Identity

Royal Bison Winter 2016


The Royal Bison Winter 2016

An Edmonton holiday tradition, the Royal Bison is Edmonton's weirdest craft and art fair. Each year, the event is branded in it's own unique way. After the success of the poster designs in Winter 2015/Spring 2016, the event promoters knew they wanted to use neon inks that would draw the eye of anyone who saw them. The event identity for the winter 2016 utilized neon orange, bold patterns, and a grid system that was endlessly versatile for any medium.

Project duties: Creative Direction, Strategy, Layout, Production


Enamel pins that matched the event identity system were made for vendors and shoppers.