Studio Hazel
Brand & Identity
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Grey Owl Meadery

 

Grey Owl Meadery

Grey Owl Meadery is a new company based out of Buck Lake, Alberta that produces and bottles mead. As mead is often seen as a niche/kitsch product associated with renaissance fairs and medieval role playing, Grey Owl knew their honey wines would need to appear as a modern and viable alternative to traditional wine.

Project duties: Creative Direction, Identity Design, Production

 

 

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Letterpress, foiled, die cut labels were chosen to give the bottle an upscale look that highlighted and enhanced the modern aesthetic the brand required.