Grey Owl Meadery
Grey Owl Meadery is a new company based out of Buck Lake, Alberta that produces and bottles mead. As mead is often seen as a niche/kitsch product associated with renaissance fairs and medieval role playing, Grey Owl knew their honey wines would need to appear as a modern and viable alternative to traditional wine.
Project duties: Creative Direction, Identity Design, Production
“Letterpress, foiled, die cut labels were chosen to give the bottle an upscale look that highlighted and enhanced the modern aesthetic the brand required.”