Bloom Cookie Co.
Bloom Cookie Co. is a locally owned egg & dairy free/vegan cookie company. In 2018, Bloom decided to open their first brick and mortar location, which came the need to refresh the identity Hazel had developed for them in 2011. A new icon was developed around flax and wheat, two important ingredients to the vegan baked goods company. The wordmark was refined to make it easier to use for signage and packaging. The terrazzo pattern was developed, a loving nod to the painted concrete floors in their former kitchen. The pattern became the defining influence when designing the interiors of the shop.